Australian truck market sales leader, Isuzu, is creating awareness of its upcoming all-new model release, by spreading the word on the highways and byways of Australia's metropolitan cities.Twenty-two Isuzu curtain-side trucks across all states have been adorned with the following message: "Trucking life is about to get easier. All-new Isuzu. Coming soon."
The truckside reference relates to Isuzu's all-new N and F Series trucks due for release later this year. The new range will offer class-leading performance, safety and driver comfort across many models – making trucking life a whole lot easier.
In commenting on the latest trucksides advertising campaign, Isuzu Australia Limited (IAL) Marketing Manager, Jeff Birdseye, said this form of advertising reached the core of Isuzu's target demographic.
"Trucksides advertising is an excellent way to create some buzz and anticipation amongst our target audience - truck drivers," Mr Birdseye said.
"These mobile billboards are difficult to miss on the road, and will potentially provide visual contact with hundreds and thousands of truck owners.
"Unlike the traditional mobile billboard, the trucks continue to perform their normal pick up and delivery duties, alongside other working trucks, day in day out, and so our message is constantly exposed to the target market.
"IAL has employed this form of advertising on a number of occasions with great results."
Isuzu's trucksides advertising campaign forms only one facet of a comprehensive advertising launch strategy that will support the company's release of over 90 new truck models onto the Australian market.