Sell Your Truck
Login
Forgot Password?



Sterling Truck Model Line Up

New STERLING Truck Specs
Sterling Trucks For Sale
 
DaimlerChrysler Truck Group Again Posts Record Sales in 2006
February 1 2007 - DaimlerChrysler Truck Group

 
  • Total of 537,000 trucks sold worldwide.
  • Andreas Renschler, Board of Management member responsible for the Truck Group: “The sales success is a reflection of our customer focus and technological leadership”.
  • Strong Australian result with almost 20% national market share for the combined DC Truck Group brands of Mercedes-Benz, Freightliner, Sterling and Mitsubishi Fuso.

DaimlerChrysler sold more trucks last year than ever before.

At 537,000 units, truck sales by the company were 1.4% higher than in 2005 (529,500 units). Not only did the DaimlerChrysler Truck Group profit from a high market level in the Triad, mainly caused by pre-buy effects in response to new emissions limits in the U.S. and Japan, its five brands offered a full range of attractive models and innovative products such as the BLUETEC diesel system, all of which contributed to this overall success.

DC Truck Group sales in the Australian market were solid, with almost one in five new trucks sold last year hailing from the DaimlerChrysler stable.

 

Sales development varied in the individual global markets. Truck Group sales increased in all of the triad markets, rising to 106,400 units in Western Europe (2005: 102,400), 187,800 units in the NAFTA region (2005: 183,000) and 71,100 units in Japan (2005: 59,200). In South America, sales rose from 38,900 to 39,500 units. In the remaining regions of the world, sales decreased due to weaker markets to 132,200 units (2005: 146,100).

 

Andreas Renschler, DaimlerChrysler Board of Management member responsible for the Truck Group & Buses, said: “The Truck Group offers customer-focused products on all continents. Throughout the world, these products are the technological leaders in their respective segments — a fact that is also reflected in our sales success.”

 

Renschler continued: “As a result of cyclical and regulatory developments, we expect the markets in NAFTA and Japan to weaken significantly in 2007, while we anticipate that the demand in the European markets will contract only slightly. But because we are focused on our core business and provide our customers excellent products and services, we are well equipped to handle this challenge. In addition, we expect the markets to recover in 2008 because new emissions regulations will probably lead to pre-buy effects.”

 

At 142,100 units, Trucks Europe/Latin America (Mercedes-Benz) sold 4.0% fewer vehicles than in the record year 2005 (148,000). On the other hand, sales were substantially above the previous year’s level in the core markets of Western Europe, particularly in Germany. The main factor for this global success continued to be the company’s flagship truck, the Actros. Worldwide sales of this truck totalled 59,700 units, thus matching the high level posted in 2005 (59,500). Sales increases in Western and Eastern Europe were offset by declines in regions such as the Middle East as well as by a declining market in Brazil.

 

The Mercedes-Benz trucks equipped with environmentally friendly BLUETEC emission technology for meeting the Euro 4/5 emissions limits were particularly successful in the market, with more than 28,000 units sold in 2006. A total of nearly 40,000 of these trucks have been sold since BLUETEC technology was introduced in early 2005.

 

In the summer of 2006, Mercedes-Benz Trucks conducted an EU road show, during which it successfully presented its Safety Truck to the media and government officials in twelve major European cities. The Safety Truck is fitted with all available series-produced assistance and safety systems whose effectiveness has been demonstrated in a large-scale trial for the insurance industry. In addition, Mercedes-Benz rounded out its range of special vehicles by introducing the new Unimog U20 at Hanover commercial vehicle show in September 2006.

 

Last year, Trucks NAFTA increased sales by 2.8% to 208,300 units (2005: 202,600). Trucks NAFTA sells trucks from the Freightliner, Sterling and Western Star brands, as well as Sprinter vans (bearing the Freightliner and Dodge nameplate) and buses from Thomas Built Buses. In the NAFTA region, Freightliner maintained its market leadership with Class 8 heavy-duty trucks and its number two position in the segment for Class 5-7 medium-duty trucks.

 

The rapid development and market launch of the Sterling 360 in the NAFTA region was possible as a result of the close cooperation within the Truck Group. The Sterling 360 is a light truck based on the Mitsubishi Fuso Canter. In 2006, Freightliner also presented the prototype of a Business Class M2 medium-duty truck with a hybrid powertrain. The Truck Group plans to continue to promote the more widespread use of hybrid commercial vehicles in the North American market.

 

Compared to the previous year, sales at Trucks Asia (encompassing the Mitsubishi Fuso brand) increased by 4.3%, rising from 178,900 units to 186,600. Now that the quality issues that predated DaimlerChrysler’s share acquisition in Mitsubishi Fuso have largely been resolved, the company has been able to increase sales and market shares especially in its core Japanese market.

 

“The hard work by the Fuso team and the consistent improvement in quality have enabled us to regain our customers’ trust,” said Renschler.

 

In addition, pre-buy effects in response to the upcoming Japan 05 emissions limit had a positive effect. Although sales outside of Japan decreased, the decrease was the result of a decline in Fuso’s largest export market, Indonesia. In most other export markets, Trucks Asia significantly increased sales.

 

In July 2006, Mitsubishi Fuso introduced in Tokyo the pioneering Canter Eco Hybrid with superior environmental performance. The vehicle was first launched in the Japanese market. As well, the worldwide market launch of the new generation Canter with regular diesel drive was also continued successfully throughout 2006.

 

Solid Australian sales performance

 

DC Truck Group (Australia) sales gained ground in the hotly-contested heavy duty market, with a 19.5% market share for the combined DC brands of Freightliner, Mercedes-Benz, Sterling and Mitsubishi Fuso (0.3% higher than in 2005). December, in particular, was an exceptionally strong sales month for the combined DC brands, achieving market leadership with an outstanding 26.6% share. This performance was also a record achievement for the Truck Group, with their best ever volume in the heavy-duty segment (256 units) and highest ever market share.

 

Commenting on this solid result, Ken Matthews, Managing Director for Commercial Vehicles at DaimlerChrysler Australia/Pacific, indicated that this is a sign of things to come.

 

“My team and I are delighted that almost one out of every five new trucks sold in Australia last year came from our stable.

 

“The strength of our product line-up is clear to see, and the response from our customers has been overwhelmingly positive.”

 

Contributing to the high December result was the successful Mercedes-Benz range, posting its highest sales result for 2006.

 

Another solid year of Australian Freightliner sales saw a new record set in December, with 121 units of the popular marque hitting Australian roads in the final month. Assisted by the release of the Freightliner Argosy Evolution earlier in the year, the popular American marque has established itself as the truck of choice by many transport operators.

 

Mitsubishi Fuso finished the year very strongly, achieving record retail volumes each month, for the last six months of the year.

 

Richard Eyre from the Fuso business unit in Australia said “we were very pleased with our strong finish to the year and we were happy to see Rosa boost its market share to almost 60% and retain the number one position in the light bus market (20-25 seats) for the third consecutive year.”

 

 

Related Articles :
No Related Content Found


Sterling Truck News
Latest Truck & Trailer News from Australia : Truckworld.com.au
Sterling News Asset tracker puts end to crime spree Truckline ‘reels’ in a winner When it comes to innovation this company gets a SOLID PLUS NTC calls for comment on proposed changes to fatigue reforms UD GW 470 Autoshift Delivers Less Stress For Brisbane Owner Operator 2011 Kenworth Model Range - Defining Tomorrow Fuel supply capability to be boosted in WA Port botany expansion set in concrete X'Trapolis train manufacturing under way in Ballarat Mack shifts to mDrive and SCR Defence opens new warehouse at Bandiana DHL workers in New Zealand join protests Australian logisticians respond to the Pakistan floods Woolworths' hardware stores on track Qantas launches new courier business Western Farm Service welcomes Isuzu Deere carrier Porthaul Sliding it the Right Way APEC aims for "higher quality growth" Do you have a name for trucking bravery? ATA Board of Management hits the Red Centre Keynote speaker announced for Sydney warehousing conference Transport and storage workshops at The Safety Show Sydney APEC aims for higher quality growth Qantas boosts capacity in Australia Rail containers and intermodal terminals: Sydney Ports' response