Hino Australia recently announced that its new Hino 500 Series Standard Cab range has received 800 orders in its first six months on the market. The company also released sales figures for its entire lineup of medium-duty vehicles, revealing that it has sold 908 trucks so far this year for a market share of 30%. In the same period last year, Hino had sold 860 trucks and had a market share of 26.9%. The company hopes to keep that pace and sell more than 6,000 total vehicles by the end of the year, which would be its highest tally since 2007.
Standout Safety Features
A major driver for the success of the Hino 500 Series Standard Cab, according to the company’s general manager of brand and franchise development, Bill Gillespie, is that “customers are no longer willing to accept safety as an option in the Australian medium-duty segment.” The 500 Series Standard Cab stands out in that respect because it comes standard with several safety features, including a lane departure warning system, vehicle stability control, and a pre-collision system that includes Safety Eye, pedestrian detection, and autonomous emergency braking.
“These safety features have been particularly appealing to our customers in the agitator/mixer industries, while the Hino build attributes of quality, durability and reliability continue to impress our customers in the traditional tilt-tray applications,” says Gillespie. “While safety is the primary motivator for many customers, they are also attracted to the superior torque, increased power, and improved fuel efficiency of the heavy-duty Hino A05 turbo-charged five-litre four-cylinder diesel engine.”
Another popular feature of the 500 Series Standard Cab is the Allison 2500 Series automatic transmission, which Hino points out is “available across the range and accounts for 65% of sales to date.” The medium-duty truck also already stands up to Japan’s pPNLT (post Post New Long Term) emissions standard, which is equivalent to Euro 6 standards, even though it is “not expected to be introduced in Australia for a number of years,” Hino adds.