CNH Industrial recently announced that Bruce Healy, the managing director of its IVECO brand in Australia and New Zealand, will become the brand leader of New Holland Agriculture, another CNH brand subsidiary. Healy was the brand leader of CASE IH before joining IVECO. “The last two years, working closely with IVECO staff and the dealer network, have been tremendously satisfying,” says Healy. “I believe we’ve laid the foundation for an exciting future and whilst I’m disappointed that I won’t be around to further contribute to our performance, I’m excited by the challenge and responsibility of leading New Holland into the future.”
CNH Industrial also announced that Michael May will become the new managing director of IVECO Truck Australia. May was the director of Mercedes Benz Truck & Bus before joining IVECO, and has worked for Daimler Truck and Bus Australia Pacific for two decades, starting in engineering and after-sales support before becoming the dealer principal of two Daimler truck dealerships in Melbourne. CNH Industrial will begin the transitions of Healy and May into their new roles beginning in early 2020.
“An Exciting Time”
IVECO points out that May, who has “extensive leadership and industry expertise,” is joining the company at “an exciting time,” with the success of its Daily range and the “introduction of the heavy-duty Stralis X-Way range.” The company also plans to announce more “key product actions” in 2020.