MaxiTRANS announced last month that it took part in Movember, a campaign where people grow facial hair to bring awareness to several issues facing men today, including prostate cancer, testicular cancer, mental health, and suicide prevention. MaxiTRANS staff put together teams with the goals of “generating the awareness as necessary and raising funds to go towards this great cause,” the company explains. MaxiTRANS also recently sold a Maxi-Cube Classic Refrigerated trailer complete with Movember branding on its walls to Freezex, a New South Wales-based business, which the company says “will continue to create awareness for Movember throughout the year.”
Dean Jenkins, managing director and CEO of MaxiTRANS, said the fact that this initiative came directly from the company’s staff shows that it has created a culture that values safety in all its forms. “Safety is a fundamental driver not only in the development of all of our products, but it also extends through one of our company values to ‘send all our people home safely,’” says Jenkins. “It is fantastic to see the MaxiTRANS family get behind the cause and drive awareness through a range of activities as part of the Movember campaign. The initiative from the Movember teams that have been created within the business and the passion they each bring to supporting the cause is truly commendable.”
Jenkins also stresses that tackling these issues should not be a once-a-year event, but rather “we should all feel empowered to check in regularly with our friends and colleagues, should you notice a difference in behaviour.” For those that need help or know someone else who may need it, MaxiTRANS points to Lifeline as an excellent resource that is reachable at 13 11 14 and at www.lifeline.org.au/gethelp.